Objective:

Conduct usability testing on 3 different TV user interface prototypes to identify areas for improvements and gather new design ideas.

What we do:

1. Conduct usability testing with actual customers in a living room environment to simulate real-life experiences.
2. Evaluate the effectiveness of the design by adopting a parallel design approach ( 3 different designs concurrently).
3. Provide design recommendations to the business development team for further design iterations. This is a joint project with our market research partner – Consumer Probe.

About the author

Raven Chai - Raven Chai is the principal consultant and founder of UX Consulting Pte Ltd. His expertise in information architecture design, usability and interaction design ensures web applications and mobile phone interfaces are delivered with effective design that evokes a positive user experience.