Objective:

Revamp of the ICA website to improve on the usability and conversion rates of the online e-Services.

What we do:

1. Analyse agency’s current website and derive relevant users tasks to kick start the wireframe design process.
2. Conduct usability testings with real life tasks scenarios on the new mockup design screens with actual users.
3. Provide design recommendations to our web consultancy partner - Active8 to iterate the design and further improve the overall user experience of the new website.