Objective:

Evaluate and test the online shopping portal with different customer profiles to achieve a positive user experience.

What we do:

1. Conduct expert evaluation on the initial mockup design to improve user interface.
2. Conduct usability testing with actual customers to improve the overall page flow and user experience.
3. Provide design recommendations to the development team for further design iterations.

About the author

Raven Chai - Raven Chai is the principal consultant and founder of UX Consulting Pte Ltd. His expertise in information architecture design, usability and interaction design ensures web applications and mobile phone interfaces are delivered with effective design that evokes a positive user experience.