Two days of inspiring and practical workshops from cxpartners
DAY ONE 16TH JANUARY 2014
Planning the perfect user experience by Chui Chui Tan (profile)
When you start to plan a user experience – whether it’s a tiny mobile app or a huge international website – you quickly discover there’s far too much to keep track of. Stakeholders have ideas they want you to include. Competitors seem to be launching new features all the time. Users are demanding fixes and improvements. How can you keep everyone happy?
This workshop will, finally, help you make sense of your user experience. You’ll learn simple, powerful techniques to help you to create a UX vision that your stakeholders and users love.
If you’ve ever tried to plan a user experience you’ll have encountered some of these problems:
- Everyone wants their favourite feature delivered right away
- Constantly struggling to keep up with competitors
- Getting into an endless cycle of ‘quick fixes’ rather than a strategic vision
- Conflicts between stakeholders who can’t see the big picture
- Finding ways to differentiate your product in a crowded market
- Not enough resources to get everything done
- Mountains of data that nobody uses
Chui Chui will show you how to bring your data and requirements into a single map so everyone can see what’s important. She’ll give you techniques you can use in meetings and workshops to help teams to set priorities and to ensure that the scope of your projects don’t get out of hand.
WHO’S IT FOR?
UX managers, strategists, product managers and designers will learn simple techniques for meeting, workshops and planning that will help them to create a clear vision and get buy-in from stakeholders. The workshop is full of practical tips and techniques that you can start using right away.
WE’LL SHOW YOU HOW TO:
- Make sense of conflicting product requirements
- Identify the gaps in your knowledge and know what to do about them
- Prioritise features according to your resources
- Know when you need to match your competitors’ offerings, and when you don’t need to bother
- Understand the relationship between ‘brand’ and ‘user experience’
- Create a user experience roadmap
- Get teams to agree on what really matters
If you attend one workshop this year, it should be this one.