Competitive Analysis identifies the strengths and weaknesses of competing products or services before starting work on prototypes.

Why do you need it?

• To discover the strengths and weaknesses of competing products or services displayed in your competitors’ websites in terms of user experience metrics
• To gain consensus among project stakeholders and aid them in strategic goal-setting and planning when developing a website or interactive product
• Fast track website development through new design ideas

• Conduct a web site competitive analysis
• Understanding the Market Context
• Competitor analysis: UsabilityNet
• Digital Web Magazine