The art and science of structuring and organising information environments to help people achieve their goals.

Why do you need it?

• Information architecture (IA) is the foundation for great web design
• A good IA is incredibly effective that results in saving time and money in long run
• It provides an overview to logically organise the content of the website and serve as a blueprint for scalability and future site expansion

• The Information Architecture Institute
• Three circles of IA
• Findability ORG
• IA Methodology by UIE