User-centered design (UCD) is a philosophy and a process that place users at the centre of the product’s design and development life cycle, which has an ISO 13407 standard.

Why do you need it?
- UCD can improve the usability and usefulness of everything from software to information systems to processes. . . anything with which people interact.
- UCD seeks to answer questions about users and their tasks and goals, then use the findings to drive development and design.




