Interaction design is an approach to balance users’ needs with business goals and technological capabilities.

Why do you need it?

• To create or improve the user experience of the user interface
• Increase task completion and conversion rates
• Have a qualified interaction designer to work with the implementation team to provide design solutions

• Interaction Design Association (IXDA)
• 10 Principles of Effective Web Design
• Design as Communication
• User Interface Design Principles for Web Applications
• Design Pattern Library