Regional user research project that gains valuable user insights
Work with global research and APAC product teams to conduct a series of user research activities to uncover users’ needs on Expedia web and mobile products in Asia region.
Insights of users’ behaviour across different markets / countries in Asia region that has significant influence towards product roll-out globally.
Key learning points:
How things work in this project
Working closely together with very experienced user researcher from the client side creates great synergy that complements and leverages each others’ expertise to drive this multi-faceted projects forward with great momentum.