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Our Philosophy

We focus on the problems our clients need to solve in order to create valuable, meaningful product experiences. It’s all about the outcome we hope to achieve, not about the UX processes or deliverables.

We aspire to create meaningful relationship with our clients through collaborative work style by being:

• Open-minded for new ideas during discussion
• Transparent in the way we do things
• Facilitate ways for team members to learn and grow together
• Pragmatic in our project approach

Our Services

To deliver great work, it’s all about working with the right people, not necessarily always about the ‘best’ talents.


We help clients to create valuable and meaningful cross-channel user experiences for digital products.

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Build UX competencies on fundamental topics based on learnings from 150+ UX project experiences.

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Help senior UX professionals to build UX leadership and develop critical decision-making skills.

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Types of Clients We Serve

We work with clients who appreciate the value of good user experience and understand what it means for their customers.

Connecting Minds, Exchanging Ideas

Come and collaborate with us!

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Featured Case Studies
singtel Digital Concierge retail store

A new retail experience that changes the purchase behaviour

Expedia Web & Mobile user research

Regional user research project that gains valuable user insights

iOCBC cross-platform design

Redesign and further simplify online securities platform across multi-devices