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Innovation through Product Validation @Singapore 2018

17 January 2018 - 19 January 2018 | 9:30 AM - 6:00 PM
National Design Centre Level 2, 111 Middle Road, Singapore 188969

What the workshop is about

This 3-day workshop is a fast-paced, condensed version of digital product life cycle activities to apply UX practices to build meaningful digital products. It is designed to promote collaboration within interdisciplinary in-house teams.

Participants will take on a group project to conduct product validation & prioritisation, prototype conceptualisation & ideation, design communication & product pitching through user-centered, evidence-based design approach.

For whom this workshop is for

Participants should sign up as an in-house interdisciplinary team consisting of 3-5 members.

As part of the coaching framework, we require each team to have at least one member of these roles:

  • Product / Project Manager
  • Designer (UX / UI / Interaction / Visual)
  • Developer (Frontend / Mobile App)

Teams may use their remaining slot(s) to include members of the following role(s):

  • Innovation Manager
  • Digital Marketer
  • Data / Web Analyst
  • Business Analyst
  • Web Content Writer
  • Operations Manager

All participants must be able to attend all workshop sessions.


Learning Outcomes

Participants will learn and practice on developing personas & customer journey map, heuristic evaluation, usability testing, effective research synthesis, validate product hypothesis, extract actionable insights, brainstorming & prioritisation exercise to generate product backlog.

Teams will learn to collaborate within a interdisciplinary team setup in a fast pace, high intensity environment to develop innovative and realistic prototypes. Participants will deepen learning through reflections, retrospective and peer sharing sessions.

Meet the UX Coach


Raven Chai
Founding Principal, UX Consulting

Raven Chai is the founding principal at UX Consulting, has over 17 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 170 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. He has been providing advisory to various government statutory boards like SPRING Singapore, EDB and IDA in the areas of User Experience practices.

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Date & Duration

17 – 19 January 2018, 9:30 AM – 6:00 PM


National Design Centre Level 2, 111 Middle Road, Singapore 188969

Directions to National Design Centre

Workshop Fees

Team Registration (min. 3 to max. 5 participants): SGD $6,600 / per team

Singapore citizens or permanent residents who are not working in public sector may qualify for SGD $337 subsidies per participant from e2i industry deepskill scheme for PMETs.

NTUC Union members are also eligible to receive additional training subsidies up to maximum of SGD $250 through Union Training Assistance Programme (UTAP).

Drop us an email at contact@uxconsulting.com.sg shall you have any queries with regards to the course content or training subsidies.