Redesign and further simplify online securities platform across multi-devices
Formed a multi-disciplinary team with OCBC Customer Experience team that consists of CX lead, financial domain expert, project manager, UX consultant, UI designer, visual designer and frontend developer to explore a new, different trading experience through agile UX approach.
Having senior business stakeholders to observe how customers use the prototypes drives the product decision-making process towards evidence-based design approach.
Key learning points:
How things work in this project
Multi-disciplinary team setup with clear decision-making path, and getting business stakeholders involved in design process helps to drive high quality of design.