Redesign and simplify online securities platform across multi-devices.
Extensive design research and competitive analysis were conducted to generate actionable ideas as the proof of concept. We also worked with financial domain experts to understand stock trading processes and financial regulation boundaries in order to support prototyping activities.
The planning of design sprints consisted of establishing design goals and tenets to guide the project. This project required multiple rounds of design iterations and validation in order to constantly elevate the quality of design.
Rapid prototyping was the adopted approach for this project. It included sketching of the screens based on the defined user flow and translating the sketches into digital mockups before sending them for user validation.
User validation was done once every week in order to find out what we could do to further improve on the design. The remaining week was then left for iteration and refinement of the digital mockups in preparation for the next user validation.
A complete re-design was done for iOCBC.com – it included a web, iPad and mobile prototype. We also provided interaction guides for the respective prototypes in order to guide the developers on their development work.
Each platform provides a different view to cater to various needs based on the context of how people use different devices to perform different tasks.
Desktop – Complex transactions that require customisation and personalisation will require a bigger screen, hence the desktop platform will be the most optimal for such actions.
Tablet – For those who enjoy reading news and performing simple tasks from the comfort of their beds would use a tablet instead as it is smaller in size and thus more convenient to carry around.
Mobile – Users who prefer trading stocks and receiving timely updates on the go can make use of their smartphones to perform simple transactions whenever and wherever they are.
Trading stocks becomes simple when you access the app via smartphone or tablet. The buying process is made quick and easy with a single page form. Users are also able to observe markets in real time with convenience.
The journal allows users to keep track of their trading activity and gives them the flexibility to sell them whenever they want to. Profits and losses of stocks can be calculated and analysed by referring to the tables and charts available.