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Product Innovation through Validation @Singapore 2018

This event has ended

09 July 2018 - 11 July 2018 | 9:30 AM - 6:00 PM
National Design Centre, Level 2 Training Room TR01-05, 111 Middle Road, Singapore 188969

What the workshop is about

This 3-day workshop is a fast-paced, condensed version of digital product life cycle activities to apply UX practices to build meaningful digital products. It is designed to promote collaboration within interdisciplinary in-house teams.

Participants will take on a group project to conduct product validation & prioritisation, prototype conceptualisation & ideation, design communication & product pitching through user-centered, evidence-based design approach.

Who should attend the workshop

Participants can either sign up as an individual (and will be grouped with other participants), or sign up as an in-house interdisciplinary team consisting of up to 5 team members.

As part of the coaching framework, we require each team to have at least one member of these roles:

  • Product / Project Manager
  • Designer (UX / UI / Interaction / Visual)
  • Developer (Frontend / Mobile App)

Teams may use their remaining slot(s) to include members of the following role(s):

  • Innovation Manager
  • Digital Marketer
  • Data / Web Analyst
  • Business Analyst
  • Web Content Writer
  • Operations Manager

All participants must be able to attend all workshop sessions.


What will the learning outcomes be

Participants will learn and practice on developing personas & customer journey maps, heuristic evaluation, usability testing, effective research synthesis, product hypothesis validation, extract actionable insights, brainstorming & prioritisation exercises to generate product backlog.

Teams will learn to collaborate within a interdisciplinary team setup in a fast pace, high intensity environment to develop innovative and realistic prototypes. Participants will deepen learning through reflections, retrospective and peer sharing sessions.

Workshop Highlights

Day 1 - Heuristic Evaluation
Day 1 - Usability Testing Demo
Day 1 - Organise Findings
Day 2 - Usability Testing Practice
Day 2 - Journey Mapping
Day 3 - Features Prioritisation
Day 3 - Prototype Demo
Day 3 - Storytelling

Video Highlights

Meet the UX Coach

Raven Chai

Founding Principal, UX Consulting

Raven Chai is the founder,  principal consultant at UX Consulting, has over 18 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 180 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. 

He has been providing advisory to various government statutory boards like Enterprise Singapore, EDB and DesignSingapore Council in the areas of User Experience practices.

Together with a group of passionate professional designers and student volunteers, he founded a local UX Community, UXSG as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. They have since organised three user experience conferences in Singapore since 2013.

Raven held the position of Regional Director for Asia region within User Experience Professional Association International (UXPA) from year 2012 – 2014, to promote professional learning and collaboration among design and research practitioners.

Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer.

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Date & Duration

9 – 11 July 2018, 9:30 AM – 6:00 PM


National Design Centre, Level 2 Training Room TR01-05, 111 Middle Road, Singapore 188969

Directions to National Design Centre

Workshop Fees

No. of participants per session: 30
The early bird price has ended.
Normal Price / pax: SGD $1,200 + $84 (GST)

There will be no more refunds after 6pm, 29 June 2018 (Friday)

Singapore citizens or permanent residents who are not working in public sector may qualify for SGD $337 subsidies per participant from e2i industry deepskill scheme for PMETs.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms & conditions apply.

Drop us an email at contact@uxconsulting.com.sg should you have any queries regarding the course content or training subsidies.