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    Product Planning & Design Workshop

    This event has ended

    05 April 2021 - 30 July 2021 | 10:00 AM - 6:00 PM
    Mixture of Online (zoom) & in-person sessions

    What the workshop is about

    This workshop is to learn to apply UX research techniques to uncover meaningful insights that helps to drive product planning and design activities to build digital products.

    Participants will take on a group project to create customer personas based on existing data sources, and synthesise research findings to derive insights statements and product prioritisation to drive product planning and design activities.

    The group will learn to conduct content audit that will support the initial phase of information architecture design of the digital product. The participants will also learn to conduct research method like card-sorting & analysis to further validate the initial information architecture design.

    There will be a total of 6 workshop sessions (3.5 hrs / per workshop) spread across 8 – 12 weeks duration to allow participants to work on the group project ion between each workshop session.

    Who should attend the workshop

    Participants to sign up as an in-house interdisciplinary team consisting of up to 4 team members per group.

    As part of the coaching framework, we require each team to have at least two members of the below mentioned these roles:

    • Product Owner / Project Manager
    • Project Manager
    • Business / Data / Web Analyst
    • Designer (UX / UI / Interaction / Visual)
    • Developer / Technical Architect (Frontend / Mobile App)

    Teams may use their remaining slot(s) to include members of the following role(s):

    • Innovation Manager
    • Digital Marketer
    • Business Analyst
    • Business Process Consultant
    • Web Content Writer
    • Customer Service / Operations Manager

    All participants must be able to attend all workshop sessions.

    Empathy Map
    Customer Personas

    What will the learning outcomes be

    Participants will learn and practice on developing customer personas, conduct content audit, perform research synthesis & product prioritisation, design information architecture and card sorting validation.

    Teams will learn to collaborate within interdisciplinary team setup via a hybrid mode of online & offline environment to develop innovative product ideas. Participants will deepen learning through reflections, retrospective and peer sharing sessions.

    Meet the UX Coach

    Raven Chai

    Founding Principal, UX Consulting

    Raven Chai is the founder,  principal consultant at UX Consulting, has over 18 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 200+ projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. 

    He has been providing advisory to various government statutory boards like Enterprise Singapore, EDB and DesignSingapore Council in the areas of User Experience practices.

    Together with a group of passionate professional designers and student volunteers, he founded a local UX Community, UXSG as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. They have since organised three user experience conferences in Singapore since 2013.

    Raven held the position of Regional Director for Asia region within User Experience Professional Association International (UXPA) from year 2012 – 2014, to promote professional learning and collaboration among design and research practitioners.

    Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer.

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    Date & Duration

    No. of sessions: 6 workshops
    Per workshop duration: 3.5 hours
    Ad hoc coaching: 5 hours per group
    Training period: 5 April 2021 – 30 July 2021
    Schedule: To be determined with signed-up participants

    Delivery mode

    A mixture of online (Zoom & Miro) & in-person (client’s office venue) format.

    Workshop Fees

    Minimum no. of participants or this workshop: 8
    Workshop Fees / pax: SGD $2,600 + $182 (7% GST)

    Register by writing in to contact@uxconsulting.com.sg

    Encouraged participants to sign up for this workshop as a product team with 3-5 members within the same group.

    There will be no more refunds after 1 April 2021, 6pm.