A new retail experience that changes the purchase behaviour
Teamed up with Public Design Group and Yeahpoint to deliver a brand new retail store experience for singtel customers. It is a revolutionary concept to combine immersive product experience with digital touch points with modern, beautiful physical store design .
Increase in customer satisfaction level and achieved at least 20% more in-store conversion in sales since the launch of new store concept since year 2009.
Key learning points:
How things work in this project
Multi-disciplinary team setup with respective domain experts working hand-in-hand in close coordination, together with excellent project & stakeholders management by client side helps to achieve the business objectives within a very aggressive project timeline.