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UX Coaching for Digital Products – Singapore Design Week 2017

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09 March 2017 - 10 March 2017 | 9:00 AM - 5:00 PM
National Design Centre Studio Room 5.2 & 5.3, 111 Middle Road, Singapore 188969

What the workshop is about

Designed to promote collaboration within interdisciplinary in-house teams, this 2-day workshop is a condensed version of UX Consulting’s comprehensive coaching programme on how to apply UX practices to build meaningful digital products.

During this workshop, participants will undertake a group project that simulates a full round of the digital product life-cycle. Activities include a detailed introduction of user experience practice, creation of personas and customer journey maps, design validation sessions, and refinement of the product.

Who should attend this workshop

Participants should sign up as an interdisciplinary in-house team consisting of 3-5 members.

As part of the coaching framework, and in order for workshop participants to experience how to effectively collaborate in an interdisciplinary in-house team, we require each team to have at least one member of these roles:

  • Product / Project Manager
  • Designer (UX / UI / Interaction / Visual)
  • Developer (Frontend / Mobile App)

Teams may use their remaining slot(s) to include members of the following role(s):

  • Digital Marketer
  • Data / Web /Business Analyst
  • Web Content Writer

All participants must be able to attend all workshop sessions.


What will the learning outcomes be

At the end of the workshop, participants can expect to gain:

  • Exposure of UX practices to interdisciplinary in-house teams instead of limiting to only designers
  • Learnings from real world product that is relevant to their businesses and organisations

Photos from the workshop: http://bit.ly/2zq7ypo

Meet the UX Coach


Raven Chai

Founding Principal, UX Consulting

Raven Chai is the founding principal at UX Consulting, has over 17 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 170 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. He has been providing advisory to various government statutory boards like SPRING Singapore, EDB and IDA in the areas of User Experience practices.

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Date & Duration

09 – 10 March 2017, 9:00 AM – 5:00 PM


National Design Centre Studio Room 5.2 & 5.3, 111 Middle Road, Singapore 188969

Directions to National Design Centre

Workshop Fees

Free with registration – only 2 team slots available (min. 3 to max. 5 participants)

The event has ended.