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UX Coaching for Digital Products – Singapore Design Week 2017

This event has ended

09 March 2017 - 10 March 2017 | 9:00 AM - 5:00 PM
National Design Centre Studio Room 5.2 & 5.3, 111 Middle Road, Singapore 188969

What the workshop is about

Designed to promote collaboration within interdisciplinary in-house teams, this 2-day workshop is a condensed version of UX Consulting’s comprehensive coaching programme on how to apply UX practices to build meaningful digital products.

During this workshop, participants will undertake a group project that simulates a full round of the digital product life-cycle. Activities include a detailed introduction of user experience practice, creation of personas and customer journey maps, design validation sessions, and refinement of the product.

Who should attend this workshop

Participants should sign up as an interdisciplinary in-house team consisting of 3-5 members.

As part of the coaching framework, and in order for workshop participants to experience how to effectively collaborate in an interdisciplinary in-house team, we require each team to have at least one member of these roles:

  • Product / Project Manager
  • Designer (UX / UI / Interaction / Visual)
  • Developer (Frontend / Mobile App)

Teams may use their remaining slot(s) to include members of the following role(s):

  • Digital Marketer
  • Data / Web /Business Analyst
  • Web Content Writer

All participants must be able to attend all workshop sessions.


What will the learning outcomes be

At the end of the workshop, participants can expect to gain:

  • Exposure of UX practices to interdisciplinary in-house teams instead of limiting to only designers
  • Learnings from real world product that is relevant to their businesses and organisations

Photo Highlights

Breakfast Experience
Group Work
Product Lifecycle
Usability Testing

View all photos from this workshop here.

Meet the UX Coach


Raven Chai

Founding Principal, UX Consulting

Raven Chai is the founder,  principal consultant at UX Consulting, has over 18 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 180 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. 

He has been providing advisory to various government statutory boards like Enterprise Singapore, EDB and DesignSingapore Council in the areas of User Experience practices.

Together with a group of passionate professional designers and student volunteers, he founded a local UX Community, UXSG as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. They have since organised three user experience conferences in Singapore since 2013.

Raven held the position of Regional Director for Asia region within User Experience Professional Association International (UXPA) from year 2012 – 2014, to promote professional learning and collaboration among design and research practitioners.

Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer.

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Date & Duration

09 – 10 March 2017, 9:00 AM – 5:00 PM


National Design Centre Studio Room 5.2 & 5.3, 111 Middle Road, Singapore 188969

Directions to National Design Centre

Workshop Fees

Free with registration – only 2 team slots available (min. 3 to max. 5 participants)