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    UX in the Jungle Workshop – Singapore Design Week 2018

    This event has ended

    14 March 2018 - 16 March 2018 | 2:00 PM - 6:00 PM
    National Design Centre, Level 2 Training Room TR01-03, 111 Middle Road, Singapore 188969

    What the workshop is about

    UX in the Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same team must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots of money with minimal losses.

    Who should attend this workshop

    Participants can either sign up as an individual (and will be grouped with other participants), or as a group of 3 members.


    Participants attending the Professionals Session can have team members of the following roles:

    • Product / Project Manager
    • Designer (UX / UI / Interaction / Visual)
    • Developer (Frontend / Mobile App)
    • Innovation Manager
    • Digital Marketer
    • Data / Web Analyst
    • Business Analyst
    • Web Content Writer
    • Operations Manager


    Tertiary students attending the Students Session can come from the following tertiary education institutions:

    • Junior College
    • Millennia Institute
    • Polytechnic
    • Institute of Technical Education
    • University

    Lecturers from tertiary education institutions are encouraged to register with their students as a team of 3.


    What will the learning outcomes be

    At the end of the workshop, participants can expect to:

    • Gain a better understanding of the whole product development life cycle
    • Recognise the importance of different UX skills in product-development, and how UX practitioners can help generate more business value
    • Recognise the impact that a collaborative UX team can have on an organization
    • Foresee possible challenges that UX practitioners would face in their work

    UX Consulting is proud to partner with Trend Education Foundation, the creator of UX in the Jungle board game to present this toolkit to the industry to support an innovative way of learning UX and software development practices.

    Photo Highlights

    Students Session - Happy faces from Table 4
    Students Session - In action
    Students Session - Strategising next move
    Students Session - Team photo

    View all photos from the Students Session here.

    Professionals Session - All 4 teams
    Professionals Session - Design Cards
    Professionals Session - Strategising next move
    Professionals Session - Timeline is in June

    View all photos from the Professionals Session here.

    Meet the UX Coach


    Raven Chai

    Founding Principal, UX Consulting

    Raven Chai is the founder,  principal consultant at UX Consulting, has over 18 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 180 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. 

    He has been providing advisory to various government statutory boards like Enterprise Singapore, EDB and DesignSingapore Council in the areas of User Experience practices.

    Together with a group of passionate professional designers and student volunteers, he founded a local UX Community, UXSG as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. They have since organised three user experience conferences in Singapore since 2013.

    Raven held the position of Regional Director for Asia region within User Experience Professional Association International (UXPA) from year 2012 – 2014, to promote professional learning and collaboration among design and research practitioners.

    Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer.

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    Date & Duration

    Students Session: 14 March 2018 (Wednesday), 2:00PM – 6:00PM

    Professionals Session: 16 March 2018 (Friday), 2:00PM – 6:00PM


    National Design Centre Training Room TR01-03, 111 Middle Road, Singapore 188969

    Directions to National Design Centre

    Workshop Fees

    Workshop Registration: SGD $40 / pax

    Student Price: SGD $15 / pax

    No. of participants per session: 24

    Professionals Session is currently full, any interested participants will be added to the waiting list and be notified if there is a vacancy.

    Students / Lecturers who are registering will be required to upload a picture of their student / lecturer pass in order to enjoy the discount.

    All participants will receive a certificate at the end of the workshop.