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UX in the Jungle Workshop – Singapore Design Week 2018

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14 March 2018 - 16 March 2018 | 2:00 PM - 6:00 PM
National Design Centre, Level 2 Training Room TR01-03, 111 Middle Road, Singapore 188969

What the workshop is about

UX in the Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same team must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots of money with minimal losses.

Who should attend this workshop

Participants can either sign up as an individual (and will be grouped with other participants), or as a group of 3 members.


Participants attending the Professionals Session can have team members of the following roles:

  • Product / Project Manager
  • Designer (UX / UI / Interaction / Visual)
  • Developer (Frontend / Mobile App)
  • Innovation Manager
  • Digital Marketer
  • Data / Web Analyst
  • Business Analyst
  • Web Content Writer
  • Operations Manager


Tertiary students attending the Students Session can come from the following tertiary education institutions:

  • Junior College
  • Millennia Institute
  • Polytechnic
  • Institute of Technical Education
  • University

Lecturers from tertiary education institutions are encouraged to register with their students as a team of 3.


What will the learning outcomes be

At the end of the workshop, participants can expect to:

  • Gain a better understanding of the whole product development life cycle
  • Recognise the importance of different UX skills in product-development, and how UX practitioners can help generate more business value
  • Recognise the impact that a collaborative UX team can have on an organization
  • Foresee possible challenges that UX practitioners would face in their work

UX Consulting is proud to partner with Trend Education Foundation, the creator of UX in the Jungle board game to present this toolkit to the industry to support an innovative way of learning UX and software development practices.

Video Highlight

Meet the UX Coach


Raven Chai

Founder and Principal Consultant, UX Consulting

Raven Chai is the founding principal at UX Consulting, has over 17 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 170 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. He has been providing advisory to various government statutory boards like SPRING Singapore, EDB and IDA in the areas of User Experience practices.

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Date & Duration

Students Session: 14 March 2018 (Wednesday), 2pm – 6pm

Professionals Session: 16 March 2018 (Friday), 2pm – 6pm


National Design Centre Training Room TR01-03, 111 Middle Road, Singapore 188969

Directions to National Design Centre

Workshop Fees

Workshop Registration: SGD $40 / pax

Student Price: SGD $15 / pax

No. of participants per session: 24

Professionals Session is currently full, any interested participants will be added to the waiting list and be notified if there is a vacancy.

Students / Lecturers who are registering will be required to upload a picture of their student / lecturer pass in order to enjoy the discount.

All participants will receive a certificate at the end of the workshop.

The registration is now closed. Thank you for your interest!